When 23-year-old George Robinson started working for his family’s sweet shop SoSweet in 2020, his objective was to grow the business’ online presence. At the time, SoSweet was a popular brick-and-mortar candy store based out of Devon, England.
Robinson started off by creating an e-commerce website and social-media accounts for the store on platforms like Facebook and Instagram. But it was TikTok that really catapulted SoSweet into online fame.
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