A former Anheuser-Busch exec has become one of the Bud Light maker’s fiercest critics

• Anson Frericks, a former executive at Anheuser-Busch, has criticized how the company has handled the backlash against Bud Light.
• The beer brand has been slammed with an onslaught of criticism and declining sales since April.
• The backlash stemmed from a promotion that featured a transgender influencer.

A former Anheuser-Busch executive is stepping up his public criticism of how the company is dealing with a controversy that has tanked sales of the company’s Bud Light brand. 

Sales dropped and conservatives called for boycotts of the top-selling beer after an April social media promotion by transgender influencer Dylan Mulvaney.