Americans are so anxious about going electric that they’re willing to pay up for hybrids

• The second half of 2023 isn’t boding well for electric vehicles.
• This dilemma is finally dawning on automakers.
• Industry experts and stakeholders say there needs to be a focus on hybrid.

While car companies try desperately to gin up demand for their latest electric models, consumers are begging for a compromise: hybrids.

It’s clear that US consumers will pay extra for convenience. That’s been clear in the success of apps like Uber, DoorDash, InstaCart, and more. In the auto industry, the same logic applies to hybrids, which can provide a more convenient bridge to full EV adoption.