- Mexican beer Modelo was the top-selling beer in the US for the second month in a row.
- Modelo passed Bud Light, which has been the subject of a boycott by conservatives.
- The switch was not because of conservative backlash, but it sure sped up the move.
Modelo is now the king of beers in the US, or perhaps El Rey de Cervezas is more fitting.
For the second-straight month, Modelo was America’s best-selling beer in June, according to data released last week by consulting firm Bump Williams, accounting for nearly 9% of all sales. It recently took the crown from Bud Light, which saw its market share drop to 7%.
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