Bumble’s new CEO Lidiane Jones has underdog buzz

• Lidiane Jones, Bumble’s new CEO, has her work cut out for her to improve the company’s outlook.
• The former Slack CEO has never led a public company before, and Bumble’s stock isn’t doing well.
• Jones told Financial Times she sees herself as an “underdog” — and that will work to her advantage.

Bumble’s new CEO knows she has her work cut out for her to rescue the company’s plunging stock and take over as the dating app’s co-founder, Whitney Wolfe Herd, steps down from the executive suite.

But Lidiane Jones, who moved to the US from Brazil to study computer science on a scholarship and recently left her role as chief executive of Slack to take on the challenge of running Bumble, told the Financial Times she knows what it’s like to be underestimated.