Companies are making bank off you forgetting you signed up for that subscription, researchers found

• A new study found forgotten subscriptions can raise sellers’ revenue by over 200% in some cases.
• When customers are reminded, they cancel more often than they otherwise would.
• Rising costs of subscription services mean inattentive consumers could lose a lot of money.

In the age of auto-pay and subscriptions, it’s easier than ever to access goods and services from around the world — and easier than ever to forget exactly which services you’re continually paying for.

After economist Neale Mahoney realized he forgot to cancel his Peacock subscription and paid for several months longer than he intended, he got curious about how many people were having the same problem.