Elon Musk is ‘totally out of his element’ at Twitter because he doesn’t ‘understand social media,’ a Harvard leadership expert says

• A Harvard leadership expert thinks Elon Musk is “totally out of his element” in running Twitter.
• He explained that the billionaire doesn’t have any expertise of running a social media platform. 
• Musk’s most recent change was rebranding Twitter’s blue bird logo to X, upsetting many loyal users. 

A Harvard leadership expert weighed in on Elon Musk’s takeover of Twitter and the changes he’s made, saying that the billionaire is “totally out of his element” because social media is not his area of expertise. 

Bill George, an executive fellow at Harvard Business School and former CEO of Medtronic, told CNBC Make It in an interview: “If you had to write a case study on an example of a really poor takeover of an organization, Elon Musk’s takeover of Twitter would fit that perfectly well.”