Google and Meta are creating so much new ad inventory, it’s causing big price drops. Here’s how much ads cost across the Big Tech giants.

• Meta and Google are seeing a rebound in advertising revenue.
• Ad prices declined in the second quarter as new formats like Reels and Shorts rolled out.
• Insider compiled data from five firms that track digital ad prices.

After some rough quarters, Google’s and Meta’s ad businesses are on the rebound, and they’re creating so much short-form video ad inventory that the surge in supply is driving ad prices down.

Although ad prices are typically lower during the second quarter when advertisers pull back on mid-year spending to prepare for the fourth quarter holiday surge, this decrease is notable after ad prices spiked in 2021.