Google considers subscription business models for its new AI offerings

• Pichai was asked about Search Generative Experience and Google Bard during the Q3 earnings call. 
• The CEO said subscription business models are “a possible path” for Google’s AI products.
• Revenue from YouTube’s subscription offerings is growing strongly.

Google CEO Sundar Pichai suggested the company could embrace subscription business models for some of its new AI products. 

During the third-quarter earnings conference call on Tuesday, Morgan Stanley analyst Brian Nowak asked about Google’s investments in AI for Search and how Wall Street should think about future returns from this capital deployment.