Have you ever opened Instagram only to be alarmed by how the app is targeting you with ads that seem tailor-made to you? Or has the opposite happened and you’ve been bombarded with ads that don’t align with your interests?
Next, tap the icon of three small lines in the top-right corner.
Then you need to select “settings and privacy.”
This takes you to a page with information on how Meta targets ads at users, amend your settings, and look at a list of ads you’ve recently interacted with. Clicking “ad topics” allows you to view and manage the topics that Meta thinks you’re interested in.
You’re also able to filter your ad topics by areas such as “sports & recreation” and “fashion and style” …
… as well as sort them by alphabetical order, by recent interactions, and by which are most frequently shown.
Going back to this screen, you can tap “review topic choices” at the bottom to see which topics you’ve previously chosen to see less off.
On your ad settings page, you can change a whole host of settings.
These include settings related to whether Meta uses activity information from companies, such as what you’ve done on their website or app or in person, to show ads that it thinks will be more relevant for you.
“For example, if you buy a pair of shoes at your local shopping centre, you might later see an ad for more shoes from that same company or a similar company,” one of the settings pages says.
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