- Student-athletes gained in 2021 the right to make money from their names, images, and likenesses.
- The billion-dollar industry has exploded thanks to brand deals, startups, and donor-backed collectives.
- Here’s a breakdown of Insider’s recent coverage of student-athlete marketing and NIL activity.
Name, image, and likeness, or NIL, has redefined college athletics in the past two years. Student-athlete influencers have become key parts of marketing strategies for companies and capitalized on their athletic performance to bring in previously unattainable levels of fame and fortune.
College athletes make money by posting branded content on social media and attending events with fans. A few athletes bring in millions of dollars in deals each year, but most athletes make a couple hundred dollars for attending an event or a social media campaign.
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