Inside the creation of Revolve’s first-ever AI-generated billboards

• Online retailer Revolve worked with the agency Maison Meta to develop 3 AI-generated billboards.
• Generative AI is hard to control, and Maison Meta described how it made production-quality art.
• Revolve’s co-CEO said generative AI might lead to budgets shifting for future ad campaigns.

Earlier this week, the online clothing retailer Revolve put up three billboards along Interstate 10 leading to Palm Springs, in celebration of its 20th anniversary and its upcoming Revolve Festival.

What made these particular billboards different from other out-of-home creative is that they were developed using generative AI tools. The art was made by a new two-person agency called Maison Meta, who worked with Revolve’s VP of creative Sara Saric. As part of the campaign, people can also buy the AI-generated clothing featured on the art.