McDonald’s Stock (NYSE:MCD): Upside Potential is Hiding in Plain Sight

While no one would confuse fast-food icon McDonald’s (NYSE:MCD) as a flailing enterprise, it’s not the most enticing investment based on market share trends. However, the symbol of American-style capitalism arguably offers an upside opportunity that is hiding in plain sight. Despite obvious competition concerns, I am bullish on MCD stock.

MCD Stock Suffers from Fading Market Share

At first glance, MCD stock doesn’t seem that troubled. Since the beginning of the year, shares gained about 7%. Combined with McDonald’s dividend yield of 2.11%, the Golden Arches offers a solid but unremarkable idea. However, shares have also faded conspicuously in the past month, leading to inquiries. One major problem is that the fast-food giant is losing market share.