Meta hired consultancy firm Bain & Co. before Mark Zuckerberg’s big ‘efficiency’ push, foreshadowing layoffs and cost-cutting

• Mark Zuckerberg last year started to get serious about reducing expenses at Meta.
• He eventually moved toward an “efficiency” mindset that led to mass layoffs.
• Ahead of this shift, Meta hired the large consulting firm Bain & Co.

Before Mark Zuckerberg embarked on his “Year of Efficiency” at Meta, the company brought in a well-known consulting firm to look at its costs.

In early 2022, as Meta, formerly known as Facebook, was beginning to realize the full financial impact of Apple’s privacy changes and its spending was being heavily scrutinized, the company brought in Bain & Co., according to a new Insider report on Mark Zuckerberg’s recent executive transformation. Bain is one of the “Big Three” management consultancies and a stalwart of tech consulting. It boasts a roster of nearly all of the world’s ten largest tech companies as clients.