Most of the world’s biggest advertisers have stopped buying ads on Elon Musk’s X, exclusive new data shows

An overwhelming majority of the world’s biggest-spending advertisers have stopped advertising on X following Elon Musk’s acquisition of the company, according to new data provided exclusively to Insider by the marketing consultancy Ebiquity.

Ebiquity, which works with 70 of the top 100 top-spending advertisers, according to media research company COMvergence, said that just two of its clients had purchased ads on X last month. That was down from 31 brands in September last year, prior to Musk’s takeover of Twitter that October. The number of Ebiquity clients advertising on X has steadily declined ever since, the data shows.