Read a leaked 13-page document Instagram is sending creators about Threads that reveals upcoming features

• Instagram’s new app, Threads, already has more than 100 million users.
• The platform has been busy onboarding content creators to the platform.
• Insider is sharing the 13-page document Instagram is sending to some creators explaining the app and upcoming features.

While Instagram basks in the early success of Threads, it’s already looking ahead.

The text-based app, which now has more than 100 million users signed up since its July 5 launch, is gearing up to launch several new features, according to four creator economy insiders who spoke on the condition of anonymity to protect their relationships with Meta. Instagram is reaching out to select creators and talent managers with an onboarding document that shares a glimpse at what’s to come.