See inside Drake’s collab with Shopify, a messy virtual mansion stocked with exclusive merch curated and designed by the rap star

• Drake is one of several celebrities using Shopify to expand their e-commerce offerings.
• Fans can explore and buy exclusive products through a digital rendering of Drake’s Toronto mansion.
• Shopify’s latest tool allows the rap star to partner with other brands for unique merch drops.

Hip-hop superstar Drake is of course most widely known for his chart-topping music, but the Canadian creator has also spent the past decade building up a veritable retail empire as a side hustle.

True to form, his approach has been a bit unconventional, with a flagship e-commerce site modeled off his $100 million Toronto mansion, The Embassy.