Shein Has Regained Access to the World’s Biggest Consumer Market

• Shein, which was banned from India in 2020, has regained access to the populous market.
• The Chinese fast fashion brand has entered an agreement with Mukesh Ambani’s Reliance Industries.
• It will sell products under a new e-commerce platform called Shein India Fast Fashion.

Shein is re-entering the world’s biggest consumer market, India, nearly five years after it was banned there in 2020.