- Spotify will cut white-noise podcasts from its Ambassador Ads program, according to a Bloomberg report.
- White-noise creators can make $18,000 a month curating nature sounds for background listening.
- A Bloomberg memo showed Spotify thought white-noise podcasts cost them $38 million annually.
Spotify is pulling the plug on some ads for white noise.
The music streaming juggernaut is cutting out white-noise podcasters from its lucrative Ambassador Ads program, which pays podcasts to read ads on air, starting in October, according to a report from Bloomberg. The streaming company is also requiring other podcasters to have 1,000 unique Spotify listeners, up from 100, over the past 60 days, to be eligible for the advertising program, Bloomberg says.
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