Tencent and Baidu Integrate DeepSeek Search AI to Supercharge Apps

Chinese tech companies Tencent Holdings (TCEHY) and Baidu (BIDU) are integrating and testing DeepSeek’s AI (artificial intelligence) model to supercharge their apps’ search engines. Tencent said on February 16 that it has begun testing DeepSeek AI’s capabilities in its Weixin messaging app, boasted as China’s largest. Users will be able to access DeepSeek absolutely free by clicking on the “AI Search” option on Weixin. Similarly, Baidu said that it will fully integrate its search engine with DeepSeek’s R1 model as well as its own Ernie chatbot.

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Tencent Goes All in on DeepSeek

Weixin is Tencent’s domestic version of the internationally used WeChat messaging app. The two apps together boast roughly 1.38 billion monthly active users. Tencent is only integrating DeepSeek in the domestic app currently, as WeChat is used by users worldwide. Until now, Weixin was using Tencent’s own Hunyuan large language model (LLM) to bolster its AI search.