Tesla price cuts show Elon Musk is ‘not going to play nice’ as the EV leader goes on offense to spur demand, Wedbush says

• Tesla price cuts on the Model 3 and Y indicate the company “is not going to play nice,” according to Wedbush. 
• Analyst Dan Ives said said the move signals Tesla is playing offense to spur demand amid an EV price war. 
• “Margins will get hit on this, but we like this strategic poker move by Musk and Tesla,” he said. 

Tesla’s latest slate of price cuts is a sign the company is getting more aggressive as competition heats up in electric vehicles, according to Wedbush analyst Dan Ives. 

Prices of the Model 3 and Model Y were slashed on Thursday, with discounts ranging from 6% to 20%.