Threads doesn’t seem to be catching on — and X is losing some once-loyal users. Gen Zers share what they think is missing.

• Threads is struggling to retain users, and X is losing popularity among some Gen Zers.
• Two Gen Zers say social media is about building an online community with those who share your views.
• One tech analyst predicted the lack of interest in Threads last month.

A social-networking site can only thrive if users continue to share and consume content, and some Gen Zers say there are particular features that make or break an app.

Meta launched Threads in July as a potential rival to Elon Musk’s X (formerly known as Twitter). X has experienced doubts from users and analysts alike who questioned the direction Musk seems to be taking the app.