Threads use is down to about 6 minutes a day — plummeting from 21 minutes when it first launched

• When Meta launched Threads earlier this month, users were eager to join the Twitter clone.
• But they don’t seem as keen on sticking around.
• Users are only spending 6 minutes on the app a day — down from 21 minutes, according to Similarweb data.

Threads is losing daily users just as fast as it gained them.

The daily average time US users spend scrolling through the buzzy new app is down to less than a third of what it was at its peak, according to data from Similarweb, which based its estimates on usage of the app on Android phones.