Triller has pitched its app as a TikTok replacement, but says it won’t try to generate revenue directly from its namesake product

• Triller said it won’t try to generate revenue directly in the short-video app it was named after.
• The company has regularly positioned its app as an alternative to TikTok over the years.
• It revealed the business “refocus” in an S-1 filing as it pursues a public listing.

Tech company Triller has decided it won’t try to make money directly from the TikTok-like video app it was named after, per an S-1 document the company filed earlier this month as part of its plan to go public on the New York Stock Exchange.

In the risk factors listed in its preliminary prospectus, Triller wrote that “as a part of a reorganization and refocus of Triller’s business in 2022, it was determined that the Triller App would not be a revenue generating business model.”