- Netflix is preparing to crackdown on password sharing in the US over the next couple of months.
- Wall Street is cheering the move as it could help add subscribers and grow revenue.
- “Password sharing should be a solid subscriber, revenue and operating income driver moving forward,” BofA said.
Netflix is about to crackdown on password sharing in the US over the next two months, and Wall Street is cheering the move.
The streaming giant has estimated that more than 100 million households access Netflix without paying for it, and after a series of trials and tests of attempting to convert those households in countries outside of the US, the company feels like it has a good handle on a rollout in its biggest market: the US.
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