Walmart customers kept accidentally buying $49 Walmart+ memberships at self-checkout, forcing the company to abruptly yank a promotion

• Walmart has pulled a promo for Walmart+ memberships from its self-checkout screens.
• The company has been pushing discounted memberships during its Walmart Plus Week event.
• The retailer said “some customer confusion with this process” led to accidental purchases.

Walmart has abruptly pulled a promotion for its Walmart+ membership program after some shoppers accidentally purchased memberships at self-checkout.

“We are aware of some customer confusion with this process which is leading us to remove the prompt,” Walmart said in response to Insider’s questions about the matter. “Any customers who inadvertently took advantage of this offer at a self-checkout and have not activated it can get a full refund with proof of purchase.”