Warner Bros. Discovery’s sales chief Jon Steinlauf is battling for business in a tough TV ad market. Meet his 8 top deputies.

• Warner Bros. Discovery’s Jon Steinlauf is helping the company rebuild but faces a soft ad market.
• He has 8 key deputies carrying out his strategy to turn around the advertising business.
• They’re tying together WBD’s diverse portfolio, pitching its new streamer Max, and advancing measurement.

Warner Bros. Discovery CEO David Zaslav is trying to rebuild the company after a year of layoffs and cost cuts following Discovery’s acquisition of WarnerMedia — a challenge made all the harder by a soft ad market and declining linear TV ratings.

The task of grabbing a greater share of that ad market falls to chief US advertising sales officer Jon Steinlauf. Steinlauf was one of Zaslav’s Discovery execs who got more responsibility after the merger. He’d led its ad sales since 2018, having joined Discovery through its acquisition of Scripps Networks. He also has Warner experience, having served as VP of ad sales for Turner Broadcasting’s TBS and TNT networks in the ’90s.