‘When I think of Bratz I think of Black girl’: Bratz fans want to know why Kylie Jenner is the brand’s first celebrity doll

• Bratz announced its first-ever celebrity collaboration on Tuesday.
• MGA Entertainment tapped Kylie Jenner to create six collectible mini Bratz in her likeness.
• Loyal Bratz fans have questioned the brand’s choice to partner with Jenner.

Toy brand Bratz is capitalizing on the world’s renewed obsession with dolls in a new collaboration with one of the most recognizable women in the world.

Bratz tapped Kylie Jenner for its first-ever celebrity doll since the brand’s debut 2001 debut. The release consists of six Bratz Mini dolls modeled after Jenner in some of her signature outfits with an accessory to complete the look, according to a Tuesday release from Bratz manufacturer MGA Entertainment.