Winners and Losers After the Surgeon General’s Alcohol-Cancer Warning

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  • The US Surgeon General recommended disclosing the cancer risk of alcoholic beverages on Friday.
  • While just a recommendation, the advisory sent shares of some big alcohol manufacturers lower.
  • It also presents a fresh opportunity for makers of alternatives to alcohol.

The US Surgeon General’s finding Friday that alcohol causes cancer led to stock declines for some of the beverage industry’s biggest names — and an opportunity for some newer entrants.

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