Applying Climate Change Lessons To Fighting Plastic Pollution

With the growing likelihood that the earth’s temperature will warm beyond the four-alarm fire level of 1.5C, we have arrived at a make-or-break moment. What keeps me up at night is that despite the progress we’re making by investing in solutions designed to create a circular economy for plastics that can also materially reduce harmful GHG emissions, there is still so much more to do to achieve our goals.

I recently read about Frontier, an exciting new idea to accelerate carbon removal that got me thinking about how we might be able to accelerate our efforts to curb plastic pollution. Frontier is an advance market commitment (AMC) to buy an initial $925M of permanent carbon removal between 2022 and 2030. You can read more about it here, but basically it aims to accelerate the development of carbon removal technologies by guaranteeing future demand for them. Frontier’s team of technical and commercial experts facilitates purchases from high-potential carbon removal companies on behalf of the buyers.