What’s Wrong With Bank Marketing?

I’ve got a problem with much of today’s bank marketing. Instead of building loyalty and differentiating the brand, too many initiatives are geared to acquiring new accounts at any cost.

It’s Not Easy Being a Bank

Today, banks face serious headwinds. We’ve seen multiple bank failures in recent weeks. There’s a lingering perception that banks helped cause the global financial crisis but escaped punishment more severe than paying fines. One of the longest established banks, Wells Fargo, has suffered from multiple scandals involving mismanagement and illegal activity.