The Real Meaning Of “Integrity” In Financial Planning

Some words get overused to the point that their true meaning is obscured. I’m pretty sure if we could scan all the company mission and values statements, most of which have gathered dust since their initial articulation, the word “integrity” would be among the Top 10 invoked—maybe the Top 5.

Of course, with the benefit of AI now, we don’t have to wonder. I asked ChatGPT, “What are the most common words used in corporate mission or values statements?” Guess what was numero uno?