This Week In Credit Card News: Meta Lets Users Shop Amazon Without Leaving App; Holiday Spending May Decline

Meta Lets Amazon Shoppers Buy Products on Facebook and Instagram without Leaving the Apps

Meta doesn’t want you to leave its popular mobile apps when making that impulse Amazon purchase. The company debuted a new feature allowing users to link their Facebook and Instagram accounts to Amazon so they can buy goods by clicking on promotions in their feeds. Meta is looking for new ways to bolster ad revenue after Apple’s iOS privacy changes in 2021 made it more difficult for social media companies to target users. The update was a major blow to Meta’s business and, alongside a brutal digital ad market, pushed the stock down 64% last year. But following three straight quarters of revenue declines, the business has bounced back this year, lifting the stock by more than 160%. Meta has pointed to its hefty investments in artificial intelligence as a key technology that’s helped it land retailers looking to serve customers targeted promotions. [CNBC]