AI/ChatGPT Poised To Add Rocket Fuel To Brands’ Ability To Connect With Consumers

For all the headline hoopla over the latest breakthrough in Artificial Intelligence—e.g., ChatGPT and rapidly evolving iterations—it’s worth pointing out that consumer-facing companies have been using AI in one form or another since the dawn of the computer age. The excitement back then was just as intense, quaintly captured in an episode of “Mad Men,” the AMC series set in the advertising business of the 1960s.

The agency is about to get its first mainframe computer, a monolith that will take up a considerable chunk of the firm’s floor space in a New York skyscraper. It’s a breakthrough in the ability to crunch what were then large amounts of data. The partners, wearing hard hats, are celebrating: “Let every customer coming through our door know that this agency has entered the future.”