Key takeaways
- On Tuesday, Apple announced upgrades to its MacBook Pro lineup for 2023
- The company also released information regarding its M2 chip series, which originally debuted last year
- Typically, Apple shies away from major tech releases in January, but the surprise tactic could amp up interest in the personal and professional computer markets
- For investors hoping to capitalize on the ever-innovating tech space, Q.ai’s Emerging Tech Kit provides the perfect opportunity
On Tuesday, Apple made waves with a surprise product upgrade announcement regarding its MacBooks and powerful, in-house chip series, the M2.
The dual press releases were unusual for a company that has largely pivoted away from January announcements in recent years. Instead, Apple has preferred to coast on fall iPhone demand until spring the following year.
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