Barbie Owner Mattel Plans 45 More Toy Movies As IP And Nostalgia Trend Continues

Key Takeaways

• The Barbie movie is shaping up to be one of the biggest box office winners for 2023
• Mattel, owner of the Barbie IP, is looking to capitalize on it and has up to 45 more movies in development based on toys like Polly Pocket and Hot Wheels
• It’s the latest in the trend of IP led entertainment business, following Disney’s numerous acquisitions of properties like Marvel and Star Wars

The Barbie movie is set to be released in around two weeks time, and it’s fair to say that the hype is real. From the leaked images of stars Ryan Gosling and Margot Robbie many months ago, to the viral AI generated Barbie dream house for every state, it’s looking like Barbie could turn around the poor start to the summer box office.

Barbie is the biggest toy movie since Transformers, and it’s following what is becoming a well trodden path of taking beloved IP and transforming it into a fully fledged entertainment franchise.