Brands Like Obey And Gucci Confront A New, Shifting Post-Covid Normal

By the end of this year, the global pandemic outbreak will be four years old, a fading emergency that forever changed the course of the consumer economy. Yet even more profound challenges lie ahead; while we were busy problem-solving through Covid-19, big changes were developing among the generations.

Retailers increasingly tell me their biggest concern is the “aging out” of their audiences.