Key takeaways
- Fireball Whisky maker Sazerac is facing a lawsuit that claims it intentionally misled customers about the contents of Fireball Cinnamon
- Fireball Cinnamon is a malt-based beverage often sold in 50-mL bottles where hard liquors can’t be sold
- The lawsuit alleges that the tiny bottles’ branding is nearly identical to the real Fireball Cinnamon Whisky sold in nearly-identical packaging
“Tastes like heaven, burns like hell.”
You might be familiar with this tagline for Fireball Cinnamon Whisky, a popular liquor renowned for its caramel color and spicy aftertaste.
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