The Distressed Look At Levi Strauss Is In The Corporate Suite Who Are Lacking Vision

In the fickle business of fashion, the popularity of denim has ebbed and flowed over the years, and likewise, the fortunes of Levi Strauss. This venerable brand invented blue jeans in 1873.

Just two years ago, Levi’s was riding high, sporting a market capitalization of $12 billion in May 2021, up from about $6 billion just two years earlier when it went public.