Will The Party Finally End?

The retail industry faces a reckoning next year when we finally learn the true state of the consumer in a post-Covid world – without distortions like waves of government cash, snarled supply chains, corrosive inflation, and so on.

Will the new-normal consumer economy continue to grow as it has for the last few years, or will it land softly? How about that widely mispredicted recession? Will it finally break out, and then the party’s over?