Patagonia, the multibillion dollar clothing retailer, has recently published “The Future of the Responsible Company: What We’ve Learned from Patagonia’s First 50 Years,” a book written by Vincent Stanley, the company’s Director of Philosophy, and its Founder, Yvon Chouinard. This insightful read delves into Patagonia’s innovative ownership structure that garnered global attention a year ago.
This book offers a behind-the-scenes look at the fundamental aspects of Patagonia’s business, imparting valuable lessons learned from running an environmentally and socially conscious company. Stanley, who spearheaded numerous successful campaigns and initiatives that have solidified Patagonia as one of America’s most reputable and trusted brands, presents readers with an approach to corporate responsibility amidst deepening cultural divisions and an escalating climate and ecological crisis.
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