Iowa’s 94-87 win against LSU in the Elite Eight on Monday drew 12.3 million viewers, the most in women’s college basketball history, according to ESPN.
That figure topped the previous high of 9.9 million viewers from last season’s NCAA championship game between the same programs. ESPN said Monday’s figure was the highest viewership for any college basketball game ever on its platforms and the second-highest of any basketball game — college or NBA — since 2012.
Support authors and subscribe to content
This is premium stuff. Subscribe to read the entire article.
Login if you have purchased