Medicare Advantage Commercials Aren’t So Bad Now But The Marketing Still Is Problematic

Remember the fall of 2022? No matter when you turned on the TV, you saw a former NFL player or celebrity pitching Medicare Advantage. Just call the number on your screen to get all the benefits you deserve. It seemed as though those commercials were everywhere.

Maybe that’s because they were. According to KFF, there were 643,852 ads (9,500 per day) on national and cable television between October 1 (five days before the Open Enrollment Period began) and December 7 (the last day).