In the landscape of wealth management, some elements are, for lack of a better term, sexier than others. Both financial planners and their clients are often drawn to more complex topics, especially those that seemingly pledge to make or save a lot of money. And while those strategies are valid, if not vital, for exploration, others have been relegated to commodity status and are given very little attention—like property and casualty insurance, better known as home, auto, and liability insurance.
As for why these foundational risk management tools are often ignored, I’d posit that we are required to have these policies in place to own a home or drive a car detracts from their allure. (We don’t like doing things someone else tells us we have to do.) Or perhaps it’s because the insurance industry has marketed these products as commodities—it’s all about price, right? (15 minutes can save you 15%, or so I’ve heard.) And it likely doesn’t help that our general perception of insurance agents is that they care more about the sale of a product than the consumer who owns it.
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