Rules announced in Brussels aimed at preventing greenwashing have been attacked by consumer and environmental groups for being watered down to such an extent that they are now “too vague” to have an impact.
The European Commission has said that companies using unsubstantiated environmental claims to market their products could be sanctioned with penalties amounting to at least 4 per cent of revenue or exclusions of up to a year from public procurement processes or subsidies, under new rules proposed on Wednesday.
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