Why Do We Avoid The Things That Matter Most? Greg McKeown And An “Essentialist” Approach To Personal Finance

Tim Ferriss recently talked to Greg McKeown, offering “Tactics and Strategies for a 2025 Reboot,” and the Essentialsim author had a showstopper of a quote that caused me to “Wait, what?” and rewind:

“What I have learned is this strange law of inverse prioritization,” McKeown said, “which is, I literally believe now that the most important thing in our lives at any given time is the least likely thing to get done, which is really strange.”