ArtSugar Launches A Nursery Line And Collaboration With Play-Doh

There’s more pressure than ever to create an aesthetic nursery. From Instagram to TikTok, it’s quite apparent the days of basic pink and blue are over. Although beige has been a major trend in recent years, many parents are looking to add more color and fun to these spaces. In other words—a sense of wonder is back. No one is more aware of this than Alix Greenberg, founder of ArtSugar. This and her own pregnancy is the reason why she recently launched a nursery line with art, decor, and even onesies to match. “We all want what’s best for our newborns, but social media has definitely put even more pressure on us to make our nurseries perfect,” she explains.

“With feeds full of interior design inspiration, ideas are endless, even overwhelming. ArtSugar has always curated fun, happy pieces that elevate. I wanted to do the same for nurseries by adding a little color and cheekiness. Hopefully, this curated collection speaks to all new moms and moms-to-be.”