Blue Flag Capital On Designing The Future Of Soulful Hospitality

How do you classify a company that’s not just in the luxury hospitality game, but setting out to change its rules? As a sector shaker-upper? A pathfinder? Putting labels aside, Boston’s own Blue Flag Capital is truly proving its mettle. In under a decade, the firm has rapidly climbed the ranks in the realms of real estate private equity and development. It’s carved out a corner for itself as a creator of unrivaled boutique hotel experiences in some of the most sought-after urban vacation spots in the U.S. At the forefront of their portfolio is the acclaimed Faraway Hotels, boasting two fanciful locations with more in the pipeline, along with a selection of restaurant ventures. These establishments stand as a testament to Blue Flag’s skill in crafting havens of luxury, individuality, and strong community ties. To truly appreciate Blue Flag’s expertise, one can visit the Faraway Hotels in Nantucket and Martha’s Vineyard—and soon, also. be able to witness Blue Flag take on the wild allure of Jackson Hole with a high-profile project set to further illustrate their innovative impact on the landscape of upscale boutique hospitality.

Switching gears to a not-so-distant past, Blue Flag was just budding in influence within niche market sectors. Fast forward to today, and it stands as a frontrunner in modern hospitality. At the wheel of this evolution is CEO Jason Brown, who’s navigated Blue Flag down the road less beaten, infusing each venture with stories that echo the local essence. Brown explains, “Ultimately, this balance is something we have prioritized in the past and will continue to do so going forward as we expand to new markets. It is one centered on stewardship, with a long-term view whereby we are focused on both the asset itself as well as the market that we are in.” This mindset underscores Blue Flag’s pledge to create properties that are not just spaces, but experiences in harmony with their environment.