Earth Day will be celebrated this year on Saturday, and it brings some good news for environmental advocates: Homeowners are starting to prioritize sustainability in their new construction and renovation projects, as observed in the latest American Society of Interior Designers report, published in February.
For many years, this aspiration frequently gave way to budget constraints, as so many of the products that supported the goal of a healthier planet cost more for purchasers weighing many competing project needs. Perhaps because of more mainstream media coverage, more natural disasters linked to climate change, or a growing number of Millennial homeowners, “Consumers are placing increasing emphasis on sustainability as a value guiding their purchasing choices, with increasing numbers of consumers saying they are willing to pay a purchase premium for sustainability,” the ASID report noted.
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