Here’s How To “Tomato Girl” Your Home In Any Season

One of the most talked about interior design and fashion trends this year was the “Tomato Girl,” aesthetic. Hardly a microtrend, #tomatogirl has more than 25 million views on TikTok, and #tomatogirlfall has more than 14 million views. It’s clear this trend isn’t going away any time soon. There’s a good reason for this—it’s polished yet whimsical, with a touch of grand millennial mixed with a dash of quiet luxury.

No one understands this more than tastemaker Joey Wolffer. “To me, the tomato girl aesthetic is more than just embodying a certain look, clothing, or make-up trend, it’s all about embracing the simplicity and nostalgia of a wholesome, countryside lifestyle. It’s a way to connect with nature, embrace simplicity, and share an appreciation for the beauty of the outdoors—which is something we practice at Wölffer Estate all year long.”